10 Best Places to Buy Engagement Rings Online [2023]

by Ryan Hart | Updated on January 21, 2023 | Post may contain affiliate links. As an Amazon Associate we earn from qualifying purchases.

Have you ever wondered what you should look for when shopping for an engagement ring? One of the most common questions I get is "where is the best place to buy an engagement ring?"

This can be a challenging question to answer because there are a lot of factors to consider. The type of ring, style, cut, and even the retailer can have their own unique set of considerations. 

There are many online retailers that sell diamond engagement rings, and each one has its own unique selection.

In this blog post, we will discuss the 10 best places to buy engagement rings online. We'll also give you a few tips on how to choose the right ring for your partner!

What is the Best Place to Buy a Diamond Engagement Ring?

The best place to buy an engagement ring online is a jeweler that offers a wide selection of rings, at prices that are competitive, and includes a generous return policy. We chose these sites for their selection, price and customer service:

James Allen

James Allen website

James Allen is the best place to buy a diamond engagement ring online because they offer a wide selection of rings, at prices that are competitive, and includes a generous return policy.

They also have an excellent customer service team that is available to answer any questions you may have.

James Allen is part of the Signet Jewelers family, which includes Jared, Kay, and Zales. One of their unique features is that they offer 360 degree views of each diamond they sell.

This allows you to see the diamond from every angle and get a better idea of its quality. They also offer a wide variety of ring styles, including vintage and modern designs.

Key Features:

  • Wide selection of rings
  • Competitive prices
  • Generous return policy
  • Excellent customer service

Blue Nile

Blue Nile website

Blue Nile is another great option for online diamond shopping. As one of the leading online jewelry stores, they offer a wide variety of rings and their prices are very competitive.

They also offer a 30-day return policy, so you can be sure you're getting the ring you want.

Blue Nile has a huge selection of rings to choose from, and they have experts on hand to help you find the one that’s perfect for your fiance. They have every style imaginable, from classic solitaires to unique modern designs.

Key Features:

  • Leading online jewelry store
  • Wide variety of rings
  • Competitive prices
  • 30-day return policy


Tiffany website

Tiffany is the go to source for fine jewelry and designer rings of all styles. If you are looking for a diamond ring that is truly unique and will make a statement, then Tiffany is the place to go.

The Tiffany brand is the hallmark of luxury and quality. Their engagement rings have been worn by some of the most famous women in the world, and continue to set the standard for excellence in this category.

Whether you’re looking for something traditional or want to push boundaries with a more modern design, Tiffany has the perfect ring for you.

Brilliant Earth

Brilliant Earth website

Brilliant Earth offers engagement rings that are ethically sourced and eco-friendly. If you are looking for a ring that is unique and has a story behind it, then Brilliant Earth is the perfect place to shop.

They offer a wide selection of engagement rings that are made with love and care. They use conflict-free materials and practices, so you can feel good about your purchase.

Their rings are designed to be timeless classics that will last a lifetime – and beyond.


Zales website

Zales is a great option if you are looking for a variety of ring styles and cuts. They also offer financing options, so you can find a payment plan that fits your budget.

They have a huge selection of engagement rings to choose from, in all shapes, sizes and styles. You’re sure to find the perfect ring for your fiance-to-be.

Rings at Zales are always affordably priced, so you can get the ring of her dreams without breaking the bank. Plus, they offer in-store pickup or same-day delivery – so there’s no reason not to shop online!

Kay Jewelers

Kay Jewelers website

Kay Jewelers is a great place to shop for engagement rings because they offer a wide variety of ring styles, at prices that are very competitive.

They also have an excellent customer service team that is available to answer any questions you may have. They have over 1,000 brick and mortar stores nationwide.

Ben Bridge

Ben Bridge website

Ben Bridge is a leading jeweler that specializes in engagement rings. They are the online destination for high-quality, beautiful engagement rings. They offer a wide selection of styles and designs to choose from.

You can trust that their diamonds are ethically sourced and their rings are made with the highest quality craftsmanship. Their customer service is outstanding and they offer a lifetime warranty on all of their products.

Helzberg Diamonds

Helzberg website

Helzberg Diamonds is a great place to buy diamond engagement rings because they offer a wide selection of ring styles, at prices that are competitive.

Their first store opened in 1915 and now have over 200 stores nationwide that sell diamond jewelry. They are owned by Berkshire-Hathaway, which is one of the most successful companies in the world.

Helzberg is a top online shopping destination for ethically sourced diamonds.

Clean Origin

Clean Origin website

Clean Origin sells lab grown diamonds that are eco-friendly and ethically sourced. They offer free at home try-ons, so you can be sure you're getting the perfect engagement ring.

Their dedication to quality can be seen in their Ideal Love diamonds, which are one of the highest quality lab grown diamonds on the market. Lab created diamonds are conflict free and are the same quality as natural diamond stones.

They are a leading online retailer that specializes in the direct to consumer model with only one brick and mortar store.


Jared website

Jared is one of the most popular engagement ring retailers with locations nationwide and an easy to use website. They offer a wide variety of ring styles and even have a create your own ring feature.

You can search by metal, stone type, style, and price. Or even browse their collection of loose diamonds. Jared also offers financing options. Stop by one of their stores for a free in store preview of your custom ring.

What to Look for When Buying an Engagement Ring Online

In our search for the best place to buy engagement rings online, we considered a number of factors that are important when buying such an important piece of fine jewelry. These factors include:

  • Reputation - Does the online jeweler have a good reputation? Is it known as a trustworthy company?
  • Selection - Do they offer plenty of engagement ring styles to choose from?
  • Pricing - Do their prices reflect fair market value? Does it offer reasonable financing options?
  • Return Policy - Does the retailer offer free returns, exchanges, or trade-in options on their diamond rings?
  • Reviews - We also looked at customer reviews from sources like Trustpilot, Yelp, Facebook and Google.
  • Shipping - How long does it take to create custom rings from start to finish? We found the average delivery time was three to four weeks.

Bottom Line

When it comes to buying an engagement ring, there are a lot of options to consider. But one of the best places to start your search is online. Here are a few reasons why:

For one thing, you’ll have a much wider selection to choose from when you shop online. You can browse through dozens or even hundreds of different rings without ever having to leave your home. And if you’re not sure what style you’re looking for, this can be a great way to get some inspiration.

Another benefit of shopping online is that you can often find better deals than you would in a brick-and-mortar store. Because retailers don’t have the same overhead costs, they can offer lower prices on their engagement rings. And because there’s so much competition online, you’re likely to find a deal that suits your budget.

Finally, shopping for an engagement ring online is convenient and easy. You can do it from the comfort of your own home, and you don’t have to take time out of your busy schedule to visit a store. Plus, many online retailers offer free shipping, so you can have your ring delivered right to your door.

Ultimately, the best way to buy an engagement ring is the way that makes you feel most comfortable.

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About the Author:
Ryan Hart

Ryan Hart is a certified relationship coach and writer. His mission is to help make connections between people better, stronger, more meaningful, and longer lasting using technology.

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