5 Best Places to Buy Wholesale Engagement Rings [2024]

by Ryan Hart | Updated on March 17, 2024 | Post may contain affiliate links. As an Amazon Associate we earn from qualifying purchases.

Whether you are looking for loose diamonds or you’re in the market for wholesale engagement rings, buying in bulk is arguably the most profitable way to sell jewelry online or in your retail store.

And when buying a diamond ring, it’s essential that you can trust the business and the products they sell. We’ve taken the guesswork out of finding a reputable supplier, so you can spend less time researching and more time building your business.

Where to Buy Wholesale Engagement Rings

Diamond engagement ring

When looking for somewhere to purchase engagement rings in bulk, there are plenty of places to start. Which store you choose could depend on a number of factors, such as price per unit, item quality, shipping costs, and more.

To help get your search off to an easy start, we’ve put together a list of five standout retailers who might just have what you need.

Keep reading to learn our top five picks for the best places to buy wholesale engagement rings.

1. Brilliance

Brilliance website

Brilliance is a great place to start if you are looking for wholesale diamond rings or loose diamonds. Now both a retailer and a wholesale provider, Brilliance has been in the diamond business long enough to know what customers want—and what kind of deals are most appealing.

With clear, accurate descriptions and pricing up front, it’s easy for customers to find exactly what they’re looking for, whether one ring or dozens.

Why We Love Brilliance

  • An incredibly user-friendly interface that lets the shopper choose precisely what they want.
  • Jewelry experts are always on hand to answer any questions and help guide you through the process if you need it.
  • They offer lab-grown diamonds, which cuts out the unethical mining of traditional diamonds and enables them to sell their products at a lower price.
  • Every purchase comes with a lifetime guarantee—because Brilliance is confident in the quality and integrity of their items.

What Brilliance Does Best

Brilliance started as a wholesale diamond seller, so they know a thing or two about selling high-quality products at fair prices. By cutting out the middle-man—jewelry stores—they can avoid price markups and ensure that customers get exactly what they want.

Check Prices at Brilliance

2. Etsy

Etsy website

If you are looking for hand-crafted, unique engagement rings, you’ll definitely want to check out some of the shops on Etsy. While you might not be able to find bulk engagement rings at wholesale prices, you’ll find thousands of one-of-a-kind results in your search.

Why We Love Etsy

  • Shopping through Etsy is a wonderful way to support small businesses and individual artists.
  • There are a variety of rings for every budget, ranging from $20 promise rings to engagement rings listed for over $2000.
  • Each ring is unique in its own way—shape, metal, stone, and style.
  • Honest ratings can help you make sure you’re making the right choice in your purchase.

What Etsy Does Best

Etsy is the perfect place to start if you want to purchase unique jewelry from small businesses. Some sellers are listed as Star Sellers, which helps customers know that they are buying from a reputable individual, and the “Etsy Picks” tag shows off products that have caught the eye of Etsy’s style and trend editors. If the people behind the products are important to you, we highly recommend shopping on Etsy.

Check Prices at Etsy

3. Alibaba

Alibaba website

Alibaba is one of the largest online commerce companies in the world. So if you are looking for the largest quantities at the lowest prices, you’ll almost certainly be satisfied with what they offer.

Why We Love Alibaba

  • Customers can shop in large quantities, whether they are an individual or a company.
  • Some shops allow price negotiation, which means you can get the most out of your money.
  • With a large variety of products, you can purchase inventory for your store that meets the needs of customers on any budget.
  • Verified suppliers ensure that you can trust the integrity of your purchase.

What Alibaba Does Best

If you don’t mind waiting a little longer for international shipping, Alibaba is great if you’re looking to purchase cheap engagement rings in bulk. Most suppliers who sell through this service are manufacturers, which means you don’t have to pay those extra prices by going through a jeweler.

You can also get a refund up to 30 days after most purchases are delivered, so you know that you can trust that you’re getting what you paid for.

Check Prices at Alibaba

4. Sonara Jewelry

Sonara website

Similar to Brilliance, Sonara Jewelry sells wholesale engagement rings and loose diamonds at competitive, low prices. Since they are wholesale only, you must have a business license if you want to place an order, and they reserve the right to cancel your order if they learn that you are making purchases for personal use.

Why We Love Sonara

  • Their competitively low prices mean that you are getting more for your money.
  • Sonara carries one of the largest varieties of silver jewelry in the United States, which means you can afford to be picky.
  • If you place large orders, they offer generous discounts on certain purchases—including bulk diamond ring orders.

What Sonara Does Best

As far as wholesale silver jewelry goes, Sonara is one of the best in the business. They’ve spent the last 35 years perfecting their designs to bring customers the finest jewelry at the lowest cost to retailers.

If you’re in the Los Angeles area, you can make an appointment to visit their showroom; but if you aren’t local, they offer fast shipping at a relatively low cost. Sonara is absolutely a jewelry company designed with wholesale buyers in mind.

Check Prices at Sonara Jewelry

5. Stuller

Stuller website

Built with the customer in mind, Stuller provides over 200,000 products for jewelers—and special services to ensure that your jewelry business becomes a success.

Committed to ethical sourcing and environmentally friendly business practices, businesses who shop wholesale through Stuller can be sure that they are working with someone who cares just as much about the world around them as they do about their customers.

Why We Love Stuller

  • They want their customers to succeed. They even offer shop setup assistance, display tips, and more to make sure your jewelry business hits the ground running.
  • Stuller works with wholesale buyers interested in custom jewelry—so you can rest assured knowing that you’re getting exactly what you want.
  • They offer a variety of training courses and workshops for jewelers who are looking to expand their knowledge.

What Stuller Does Best

Started by 19-year-old Matt Stuller in a small corner of his father’s orthodontist office, Stuller has evolved into a vital pillar of the wholesale jewelry industry. They understand the importance of having what you need to start your own jewelry business, and they’ll work with you to ensure that you succeed—with proper training, shop setup, payment plans, and so much more.

If you are just starting in the jewelry business and want someone you can trust by your side, we can’t recommend Stuller enough.

Check Prices at Stuller

Frequently Asked Questions

What are Wholesale Engagement Rings?

Women wearning diamond rings

Wholesale engagement rings are sold in bulk at a discounted price. These rings are available at affordable prices because the supplier does not have the same overhead costs as a traditional jewelry store, such as rent, employee salaries, and marketing expenses.

Instead, the supplier can sell the rings at a lower price point, making them more affordable for couples on a budget.

You can also find wholesale rings online through sites specializing in selling bulk jewelry. These sites often have lower prices than traditional retailers, offering a more comprehensive selection of styles and designs.

However, it is essential to do your research before purchasing from an online wholesaler to ensure you get the best deal.

When done correctly, buying wholesale engagement rings can be a great way to save money on this big purchase.

How much does it cost to buy a diamond ring wholesale?

Yes, it is generally cheaper to purchase a diamond ring wholesale. When buying wholesale diamonds directly from wholesale diamond dealers, you eliminate the markup costs associated with retail stores. Wholesale diamond dealers often offer competitive prices due to their direct connections with diamond suppliers.

dditionally, purchasing gia certified diamonds ensures authenticity and quality. However, it’s important to note that wholesale purchases usually require a minimum order quantity and may not offer the same level of customer service as retail stores. If you’re looking for fine jewelry at a more affordable price, exploring wholesale options for diamond rings can be a lucrative choice.

Is it cheaper to get a diamond ring wholesale?

When buying diamonds wholesale, you can buy them directly from the manufacturer. The benefit of buying wholesale is that you cut out the middleman and get the diamonds at a lower price.

In addition, you may be able to negotiate a better price when buying in bulk.

Another option is to buy diamonds from a retail store. While this option may be more convenient, it is often more expensive.

Retailers typically raise the price of diamonds to make a profit. As a result, you may end up paying more for an engagement ring than if you had purchased them wholesale.

When deciding whether to buy diamonds wholesale or retail, it is essential to consider your budget and needs. For example, purchasing diamonds wholesale is often the best option if you are looking for the best value.

However, buying from a retail store may be the better choice if you need your diamonds right away or do not have the upfront capital to purchase them in bulk.

Why are Costco diamonds so cheap?

There are a few reasons why Costco diamonds are more affordable than those sold at other jewelers. First, Costco is a bulk retailer, so they can buy their diamonds in large quantities at a discount.

Second, they have a very limited selection of diamond styles and cuts, which helps to keep costs down.

And finally, Costco doesn’t offer the same level of customization or service that you’ll find at a traditional jewelry store.

So if you’re looking for a great deal on a diamond, Costco is worth considering. Remember that you’ll likely sacrifice some quality and selection in the process.

Is Costco a good place to buy a diamond engagement ring?

Costco is a popular destination for engagement rings, but is it the best place to buy them? The answer is no.

You are making a significant investment when you buy a diamond engagement ring. You want to ensure you get the best possible value for your money.

And the best way to do that is to buy online from a wholesale supplier. There are a few reasons why:

First, online retailers are not beholden to the same overhead costs as brick-and-mortar stores. This flexibility allows them to offer lower prices on their rings.

Second, online retailers typically have a much more extensive selection of rings. This allows you to find the perfect ring for your fiancee without compromising quality.

Finally, buying online allows you to take advantage of free shipping and other discounts that can save you money. So if you’re looking for the best deal on an engagement ring, skip Costco and shop online instead.

How much should you realistically spend on an engagement ring?

When deciding how much to spend on an engagement ring, there is no “one size fits all” answer.

The answer to this age-old question depends on several factors, including your budget, lifestyle, and personal preferences.

You should expect to spend at least a few thousand dollars on an engagement ring. However, plenty of cheaper options are available if you have a limited budget.

Some of the most affordable engagement rings feature diamond alternatives such as lab-created diamonds, moissanite, and cubic zirconia stones.

However, if you can spend more, many more stunning choices are available. Ultimately, the most important thing is choosing a ring you know your fiancee will love.

Is a $3,000 engagement ring cheap?

A $3,000 engagement ring would generally be considered to be on the cheaper end of the spectrum. However, many factors affect the price of an engagement ring. For example, the type of metal, diamond quality, and setting design all play an important part in the overall cost of a ring.

The average cost of an engagement ring in the United States is around $5,000, so a $3,000 ring would be significantly less expensive. However, it is essential to remember that the cost of the ring is not nearly as important as its meaning.

An engagement ring symbolizes love and commitment, so choosing a ring with personal significance is essential. Whether it’s a $1,000 ring or a $10,000 ring, the most important thing is that the couple is happy with their choice.
Is there a reason why Costco diamonds are so cheap?

Costco diamonds are often more affordable due to a combination of factors. Firstly, they may not always be GIA certified, which allows for lower pricing. However, if you’re seeking a perfect engagement ring, it’s recommended to opt for GIA-certified diamonds for quality assurance.

Additionally, Costco’s bulk buying power allows them to negotiate better prices from suppliers, enabling them to offer competitive rates on diamond jewelry. While their selection may be limited, they do offer an excellent customer service experience. From diamond earrings to eternity bands, Costco’s collection offers various options at the best prices, making it a viable choice for those seeking affordable diamond jewelry.

When it comes to buying an engagement ring, how much should you realistically spend?

When it comes to buying an engagement ring, the budget varies depending on individual preferences and financial circumstances. It is generally recommended to spend around two to three months' salary on an engagement ring, but this is not a strict rule. A custom engagement ring can offer a unique touch and can be pricier than pre-made designs.

However, opting for certified wholesale diamonds or loose diamonds can help save money without compromising quality. These options allow you to choose the specific diamond and setting separately, providing more flexibility in terms of pricing. Ultimately, the ideal amount to spend on an engagement ring should align with your personal financial goals and priorities.

Can a $3,000 diamond engagement ring be considered cheap?

Determining whether a $3,000 diamond engagement ring is cheap depends on various factors. Generally, the price of a diamond ring is influenced by the 4Cs (carat weight, color, clarity, and cut) and other factors like metal type and design. A $3,000 budget may allow for a smaller carat size or a lower grade diamond but could still provide a beautiful ring.

Comparing prices at different jewelry stores, both online and offline, can help find the best deal. Additionally, considering a certified loose diamond and exploring gold jewelry options can provide more choices within the budget. It’s always recommended to research reputable jewelry buyers and find the best jewelry store to sell diamonds if needed in the future.

Bottom Line

While many places sell wholesale engagement rings, it is essential to remember that not all of these sellers are created equal.

To find a reputable seller, you should research possible suppliers ahead of time. There are several key factors to look for, including a wide selection of rings, competitive prices, and a good reputation.

With a little effort, it is easy to find an engagement ring supplier that can offer all of these things. Plus, when you take the time to find a quality seller, you can be sure that you are getting a great deal on this important piece of jewelry.

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About the Author:
Ryan Hart

Ryan Hart is a certified relationship coach and writer. His mission is to help make connections between people better, stronger, more meaningful, and longer lasting using technology.

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